In an effort to maintain transparency, any questions received by Project Bread related to this request for proposals will be posted on this page accompanied by their response. To submit a question, please email Jordan Smith (Jordan_Smith@projectbread.org). No phone calls will be accepted.
Q1: What is the budget for this project?
A1: We are not releasing a budget for this project, but we believe there is enough information in the RFP that videographers/videography teams will be able to develop a work plan and price their services accordingly. Please contact Jordan Smith at Jordan_Smith@projectbread.org with further questions.
Q2: Would interviews be part of the video? If so, with whom? Ie, would they be farmers, ESE staff, CNOP staff, or all of the above?) Can you give a few sample interview questions? (perhaps questions aimed at the very core of what the videos want to educate the sponsors on?)
A2: Yes, interviews will definitely be a part of the video series. Although we are still developing the video scripts, it is likely the videos will include interviews with sponsors currently participating in the Farm to Summer program, Project Bread chefs, and potentially staff from ESE, CNOP, and Mass Farm to School. These interviews will allow each person to speak to their expertise (for example the Mass Farm to School staff member could speak to Massachusetts-specific best practices for sourcing food for summer meals locally, and the Project Bread chef could speak about different preparation techniques).
Q3: The goal is to educate SFSP sponsors, but can you clarify specifically in what way? Is there a bottom-line, heart to heart message digestible message that each of these videos want to convey?
A3: Yes, interviews will definitely be a part of the video series. Although we are still developing the video scripts, it is likely the videos will include interviews with sponsors currently participating in the Farm to School program, Project Bread chefs, and potentially staff from ESE, CNOP, and Mass Farm to School. These interviews will allow each person to speak to their expertise (for example the Mass Farm to School staff member could speak to Massachusetts-specific best practices for sourcing food for summer meals locally, and the Project Bread chef could speak about different preparation techniques).
Q4: I love the concept of "following the fruit/vegetable" idea, but it's not clear what you mean by Distributor (in the Procurement part). Also, whose garden is the food then grown in? Also, in the Promotion part, who is it that partakes in the taste test? Those are all small details, but they help paint the picture of what this will look like.
A4: Many sponsors source the food they use in their summer meals from wholesale food distributors. These distributors vary in size and offerings, but some provide sponsors with locally grown food. Many schools have gardens onsite. Some of them incorporate some of this produce in their summer meal offerings. Many sponsors offer taste tests to children and teens at summer meal sites as a way to introduce them to seasonal, locally grown produce that they may not typically eat. The taste tests both help engage more children in the program and also provides an opportunity to educate about growing food locally.
Q5: In how many different locations do you want filming to take place?
A5: We are still working on the storyboard and scripts for the videos, but we estimate that each 3-minute video will be shot at 2-3 locations, meaning the project would be shot at 6-9 locations.
Q6: Where are these locations in relation to one another?
A6: All videos will be shot within the state of Massachusetts. The videos will likely contain brief interviews with Farm to School staff, footage of Project Bread chefs preparing meals with local ingredients, and video at summer meal sites that are participating in Farm to Summer. The footage of Project Bread Chefs and Farm to School staff can be shot in greater Boston and/or in coordination with field locations. Summer meals are served at YMCAs, schools, religious organizations, parks, etc. across the state. Whenever possible, filming will be scheduled to enable shoot locations in close proximity to one another to be filmed on the same day.
Q7: How many people do you anticipate being included in the videos as interviewees?
A7: For each video, we will likely have an interviewee speak to each of the “P’s” (procurement, preparation and promotion). In most cases there will be just one person to speak to each “P” but in some cases there may be two interviewees. We estimate that 7-11 people will be included in the videos as interviewees.
Q8: Do you anticipate wanting any animation as part of the project?
A8: We did not anticipate using animation as part of the video, but we are open to the idea.